Targeted advertising is a form of digital advertising that focuses on the traits, interests, and location of your target audience. It works by tracking behaviors across the internet and displays ads only to buyers who meet very specific criteria. Showing the right ads to the right people at the right time increases clicks and drives traffic to your website.
It is very effective because the target audience is on a platform they already trust and spend time with. Whether it is a news site, informational site, or Facebook, it works by presenting ads in an environment they are familiar with. Often, the ads will appear in response to a search or other ad they have clicked on.